Why Your Lagos Business Will Struggle Without Video in 2026
In 2026, video isn't optional in Lagos. It's the baseline. Here’s why—and how to start smart.
Hey Lagos — Let's Talk Straight
People retain 95% of a message when they watch it in video compared to 10% when they read it in text. In a city moving as fast as Lagos, that difference is everything.
If your business isn't using video in 2026, you aren't just falling behind — you are getting left out entirely.
The New Reality: Video Is the Baseline
Online video ads already take up nearly half of digital ad spend. From Jumia to neighborhood brands on Instagram, video is standard because it delivers trust and conversion.
Globally, over 90% of businesses use video marketing. Nigeria is moving quickly in the same direction — powered by mobile-first habits.
The Attention Battle
Average attention span is ~8 seconds. In Lagos — between WhatsApp pings and Twitter threads — text gets skipped. Video cuts through with motion, sound, and relatable storytelling.
Whether it's everyday Pidgin conversation, real street energy, or simple product demos — video holds attention long enough to drive action.
Built for the Mobile Scroll
More than 80% of Nigeria’s internet traffic is from phones. People watch short-form video on buses in Oshodi, during traffic in Ikeja, and everywhere in between.
On small screens, long captions are ignored. Video wins — every time.
Studio10n Tip: Clarity Beats Polish
You don't need a full crew in VI to start. Real, clear, and honest content outperforms overly polished but confusing videos.
How to Start Simple
- Use your phone with good natural light
- Speak to real problems your customer faces
- Show clearly how you help
- Keep it short and honest
What to Avoid
- Complicated setups that cause delays
- Vague messaging that sounds nice but says nothing
- Long captions hoping to replace video
Ready to Level Up in 2026?
Studio10n can turn existing product photos into motion reels that drive sales in 48 hours — no complicated filming required.
Ready to film?
At Studio10n, we respect your budget. Whether you have ₦300k or ₦30M, we will tell you honestly what can be achieved.